the QR code

QR codes are the latest wave of instant marketing. first developed for the automotive industry, they’re found in magazines, newspapers and even on labels of products. some are even printed on t-shirts. the idea is to give instant access to more information on a business or product on the internet using a camera and QR reader on a mobile device. using a QR code makes having a mobile-ready website extremely important. that would mean having easy navigation with accessible links (even if you still have to pinch to zoom) and no Flash (especially on an iOS device). they are quite innovative, if properly utilized. the code above is my own for this site.

Sent from my iPhone

I’d like to briefly express my appreciation for the creative mind of Steve Jobs. I really enjoy the tech toys he helped to innovate that are in my possession to this day – gadgets for work and play. Let’s hope Apple can continue with the same innovation and momentum.

– sent from my iPhone’s WordPress app

logo upgrade

scs logo upgrade
i was compelled by one of my kids and a coworker to make a small but significant change to my logo. the shape of my glasses didn’t fit my current eyewear that i’ve worn for over 2 years. so i went ahead and jumped on the opportunity to do so. i took my iphone and snapped a pic of my current frames, emailed the pic to myself, opened in illustrator – and ta da! then came the task of uploading to my site, blog and my own print collateral. the previous design (the more ellipse-shaped frames) was from glasses that i wore a while ago. i was going to keep that look as a more generic image, but i was compelled to make it more “personal.” so there you go.

book cover design

One of my dream goals as a designer is to get my foot through the door of book publishing, specifically book design. I have to admit I haven’t been working hard enough to make this happen, but “grace” has allowed a door to open. One of my church members who works for one of my former employers, The Urban Alternative, contacted me for help designing an upcoming book for Tony Evans that will be published by Moody Press. She provided the necessary elements and sent some samples of what she was attempting to accomplish in the design. She asked me to apply my creativity in giving the cover a better look. The photo didn’t require much work, but I got away from using any hard edges around it and the dark gradient provided that solution. Then I focused on the text. I followed up on her choice of font, but refined it with size, layout and colorization. The green emphasis on the word “race” not only illustrates the focus of the book, but also relates it to the tagline beneath his name. It was truly a privilege to get this opportunity and I’m pursuing more like this in the future. Dr. Evans informed the congregation that it just hit the bestseller’s list! That’s cool — not only because of the cover that I was able to work on, but also for the content of the book! (View my book design folio HERE to get a better look.)