QR codes are the latest wave of instant marketing. first developed for the automotive industry, they’re found in magazines, newspapers and even on labels of products. some are even printed on t-shirts. the idea is to give instant access to more information on a business or product on the internet using a camera and QR reader on a mobile device. using a QR code makes having a mobile-ready website extremely important. that would mean having easy navigation with accessible links (even if you still have to pinch to zoom) and no Flash (especially on an iOS device). they are quite innovative, if properly utilized. the code above is my own for this site.